EVOLUTION OF EVOQ
We developed the new “EVOQ” product brand as part of a clear hierarchy that positions the company’s nature-based vision, philosophy, products and services.
Our solution speaks to purity: a modern, elegant design treatment paired with gorgeous photographic illustrations that link health with nature while differentiating the product categories.
To roll out EVOQ’s products nationally, we created an online experience that elevates the brand philosophy as a gateway to sales — organizing and translating scientific research to help customers see what goes into the products. Taken as a whole, the vision is easy, lofty and inspiring — an aspirational experience that moves organic beauty into the modern world.